Cloud digital video recording (Cloud DVR) has long been marketed to pay TV operators as a solution to supplant aging set-top box DVR architectures, with the main value proposition centred on cost savings and efficiency. While spending less money on set-top hardware and reducing maintenance truck rolls remain relevant considerations, many operators have begun to see network-based recording solutions in a different light. Increasingly, Cloud DVR is seen as a key tool in the fight to attract and retain subscribers, as well as grow video revenues. In this article, we will explore why Cloud DVR solutions are drawing renewed attention from Pay TV operators and how the latest solutions can deliver improved business results.
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Operating and maintaining large-scale multi-screen video deployments can be challenging for even the most experienced video operations team.
CDN software, origin servers, recording engines, storage systems, and programmatic advertising platforms, all benefit from 24 x 7 attention and periodic caretaking to keep the end-to-end video distribution pipeline running at peak performance. Studies show that even small performance issues can have a big impact customer satisfaction levels, eventually leading to subscriber losses.
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Craig Sinasac provides insight about Velocix’s product direction and some of the critical issues operators face as they scale-out their video delivery.
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Facing rising content costs, operational expenses, and competition for consumer attention, multi-channel video program distributors (MVPDs) have begun searching for new ways to monetize stream viewership with the goal of boosting the business case for video. Recently, programmatic TV (PTV) advertising has emerged as a key area of interest for operators that believe it can help them generate more revenue from the streams they already deliver. While it is still in the early stages of growth, the PTV advertising market is expected to flourish in the coming years, eventually becoming the dominant way in which video ads are sold and placed. In this article we will discuss PTV advertising and the potential opportunity it presents for operators that move quickly to embrace the new technology.