VELOCIX INSIGHTS

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MVPDs Look to Programmatic TV Ads to Boost Revenues

By Jim Brickmeier on Sep 10, 2019 3:31:57 AM

Facing rising content costs, operational expenses, and competition for consumer attention, multi-channel video program distributors (MVPDs) have begun searching for new ways to monetize stream viewership with the goal of boosting the business case for video.  Recently, programmatic TV (PTV) advertising has emerged as a key area of interest for operators that believe it can help them generate more revenue from the streams they already deliver.  While it is still in the early stages of growth, the PTV advertising market is expected to flourish in the coming years, eventually becoming the dominant way in which video ads are sold and placed.  In this article we will discuss PTV advertising and the potential opportunity it presents for operators that move quickly to embrace the new technology. 

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