When it comes to video technology, “cloud computing” remains a popular industry buzzword even though the term began trending well over a decade ago. Over the years, having a cloud-enabled or cloud-native platform meant your software could support the future. It was flexible enough to run on different hardware platforms and in different environments. It was elastic, so it could scale based on demand and it could be more easily managed using standardized tool sets. These days, almost every video solution provider offers cloud capable technology and yet, cloud remains a top marketing term despite that fact. Why is that?