AI technology strengthens analytics and increases accuracy of traffic forecasting


Velocix, the carrier-grade cloud TV software provider, will showcase its newest technology for smarter, more efficient streaming at IBC 2024 (booth 5.F36), including its hybrid-cloud streaming portfolio featuring AI technology and content steering for advanced, multi-CDN delivery.

At IBC 2024, Velocix will preview its hybrid-cloud streaming portfolio featuring AI and content steering

Founded on its market leading CDN and Origin software, Velocix’s hybrid-cloud streaming platform maximises the efficiency of live, VOD and nPVR services by harnessing both cloud and on-premises storage plus streaming. This architecture allows video service providers to combine the elastic delivery capacity of cloud caches with the cost efficiency of on-premises caches.

The hybrid-cloud streaming portfolio has been strengthened with Velocix’s AI technology which delivers more accurate CDN traffic forecasting via the Velocix Analytics application. This innovation enables video service providers to be better prepared for organic subscriber growth, as well as traffic surges linked to major events.

Velocix will present its CDN Broker application with advanced content steering to enhance the viewing experience with multi-CDN architectures. CDN switching is driven by CMCD quality of experience data from the viewer’s media player, which allows detection of quality issues and dynamic triggering of a content steering server to stream video via an alternative, higher performance CDN. 

Jim Brickmeier, CEO at Velocix, said: “Video service providers are under continued pressure to control costs and boost streaming efficiency, while also navigating a path towards more flexible and energy efficient streaming platforms. We see our latest advances in AI, hybrid-cloud streaming and content steering technology as key enablers towards these critical goals.” 

In addition to its hybrid-cloud streaming platform and content steering solution, Velocix will also highlight its open caching software for generating new revenue streams from OTT content delivery, as well as its ultra-low latency streaming and enhanced managed services, which can support video service providers as they transition to new content delivery technologies like hybrid-cloud, multi-CDN and AI.