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Enables ISPs to Further Monetise the Last-Mile Delivery of OTT Video Streaming
Video streaming and ad tech supplier Velocix announced it has launched a carrier-grade open caching platform that enables broadband providers to further monetise the delivery of internet-based content over their last-mile data networks.
The new product, called Velocix Open Caching, offers fixed and mobile internet service providers (ISPs) a way to profit from rising market interest in direct-to-consumer streaming services by enabling them to participate in the value chain associated with over-the-top (OTT) content delivery.
Velocix’s solution introduces control plane software enhancements that let ISP networks communicate with other open-caching compliant content delivery systems, including those operated by content providers and global CDN services. This enables open caching servers that are placed deep at the edge of ISP’s last-mile networks to cache and deliver content on behalf of content providers in exchange for a fee. Since ISPs can position open caching servers much closer to end-users than is possible with standard OTT streaming delivery, they can substantially improve video quality, lower session start-up times, and virtually eliminate stream rebuffering. This translates to a superior viewing experience for subscribers.
Jim Brickmeier, CPO and CMO at Velocix said: “Velocix’s Open Caching solution enables ISPs to unlock an entirely new source of recurring revenue. In addition to providing the carrier-grade software needed to activate open caching, we are helping ISPs to establish commercial relationships with content providers around the globe that are eager to cut their streaming costs and gain an edge in the highly competitive streaming marketplace.”
Velocix’s new open caching platform builds on the firm’s strong incumbency with ISPs and leverages its market-leading hybrid-cloud CDN technology, as well as its pre-existing wholesale CDN features. Current customers that have already deployed Velocix’s CDN can layer open caching capabilities on top of their existing infrastructure using add-on software licenses. To improve flexibility and efficiency, private CDN and open caching services can share the same underlying hardware framework. The company’s solution is compatible with open caching specifications published by the Streaming Video Alliance.