Stepping through the halls of this year’s Mobile World Congress, I felt a sense of clarity about where our industry is heading. The conversations, the demonstrations, and the energy all pointed to the same conclusion. We are entering an era shaped by intelligence at every layer of the mobile ecosystem; not as an add on, but as the core of how networks, devices, and services will operate.
As someone who has spent a career building technology that moves video across the world with precision and reliability, this moment feels both familiar and entirely new. Familiar because every major shift in our industry has been driven by a need for greater efficiency and better experiences. New because AI gives us tools that change what is possible and how fast we can deliver new features.
Several themes were prominent:
What I saw was not an industry experimenting. It was an industry building.
Even with the optimism, a few topics deserved more attention, highlighting areas where the next wave of progress will come from.
From the vantage point of Velocix, the direction is encouraging. Video is the most demanding workload on mobile networks. It is also the most valuable. When AI improves video delivery, it improves the economics of the entire network.
The opportunities for operators are tangible:
These are more than conceptual ideas. AI offers practical solutions that enable us build more efficient networks today that can deliver services that are more personal than ever before.
Video exposes every strength and every weakness in a network. It demands consistency, resilience, and speed. If AI can elevate video delivery, it can elevate everything that runs on top of mobile infrastructure.
This is why I see this moment as a turning point. AI is not only reshaping networks. It is creating the conditions for new video first services that operators can build, differentiate, and monetise. It is opening the door to experiences that feel more immediate and more tailored to each viewer.
The industry is moving toward a future where networks respond instantly, services adapt to each user, and operators can deliver more value with greater efficiency. The most meaningful opportunities will emerge where AI meets video, where intelligence directly improves performance and reduces cost while simultaneously raising the standard of experience for consumers.
As we look ahead, I am curious which areas of AI driven video innovation you see as most urgent for operators to prioritise next. Drop us a line and let's have a conversation on what's next in content delivery.
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Blog: How AI is Revolutionising Streaming and Analytics
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Event: Meet Jim and the team at NAB