Proximus selects Velocix’s CDN to scale-out IP video streaming services

Proximus Pickx Social Image

Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, today announced that Proximus, Belgium’s largest convergent telecoms player, has scaled-out its Pickx multi-screen video service using Velocix’s content delivery network (CDN) technology.

Driven by rapidly rising stream viewership and a growing subscriber base, Proximus will more than double its HTTP streaming capacity using Velocix’s carrier-grade CDN software. With its native resiliency and unmatched performance at scale, Velocix’s CDN is designed for operators that require a stable and flexible foundation for their premium-tier IP video streaming businesses.

Thierry Demoor, Head of Digital Products and Solutions Platforms, at Proximus said: “Velocix’s CDN was a thoughtful choice for us, given its exceptional stream density, ultra-reliable performance at scale, and field-proven ability to deliver the highest-quality viewing experience to our premium-tier Pickx customers.”

Anthony Berkeley, CEO at Velocix, said: “We are proud to extend our relationship with Proximus and support their thriving IP video business with our market-leading CDN solution. With consumer demand for streaming video on the rise around the world, it is a great time for innovative communications companies to take advantage of the latest streaming and personalisation technologies to attract new subscribers and increase video revenues.”

Serving more than 1.7 million TV customers, Proximus commands nearly 38% of the digital TV market in Belgium. The company, which has been offering IPTV services since 2005, announced the launch of its Android TV based Pickx video service in June of 2019, and expanded its offering with the launch of the Pickx app on Apple TV in 2020. With its advanced personalisation capabilities, Pickx makes it easier for consumers to discover, browse and watch the content that suits their specific interests.